What is SNOO?

SNOO is the latest invention from Dr. Harvey Karp, renowned pediatrician and creator of the bestselling book/video, The Happiest Baby on the Block. Designed in collaboration with MIT Media Lab engineers and acclaimed industrial designer, Yves Behar, SNOO boosts sleep for babies 0-6 months by imitating the rhythmic sensations babies enjoy 24/7 in the womb. When a baby wakes at night, SNOO detects fussing and delivers the right amount of sound and motion to help lull the baby back to sleep.

SNOO comes with a patented “5-second swaddle” that attaches to the sleeper to keep babies on their backs. For the first time in history, parents can rest assured that their baby remains in a safe position, all night long.



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